Digital First AI Raises $3.8M to Develop Autonomous Marketing with AI
Warsaw, 21 July 2024 – Digital First AI, a MarTech startup, has secured $3.8 million in funding to enhance its AI-powered platform, which automates the creation of marketing strategies for online campaigns. This investment will bolster the company’s international presence and facilitate the deployment of its solutions for large enterprises and corporations.
The funding round was spearheaded by 4growth VC, with notable participation from Plug&Play and Sher Ventures (USA), Hub71 (UAE) and the owners of creative agency McCANN Poland, founders of 45Avenue Group.
“The investment from the owners of McCANN Poland underscores the potential of our solution, which aligns with global marketing trends in AI. This strategic partnership with one of the world’s most awarded creative agencies will enable us to expand our offerings for large corporations and reach top global brands, starting with clients and agencies of McCANN Worldgroup. The involvement of international investment funds in this round reflects confidence in our global ambitions,” said Rafał Tromczyński, co-founder and CEO of Digital First AI (DF.AI).
The company offers SaaS (software-as-a-service) solutions that leverage AI to select marketing strategies and create advertising content, thereby saving time and optimizing budgets.
The company’s current solutions represent a milestone towards fully autonomous marketing, where AI creates, manages, and optimizes online advertising campaigns without human intervention.
The DF.AI platform already performs advanced tasks using any data format about a company. Data is stored in a “safe room,” ensuring security while allowing the system to expand its knowledge base through real-time research, competitive analysis, social listening, and global trend tracking. Based on this structured information, Digital First AI can undertake complex tasks from creating new products and introducing them to various markets to executing associated advertising campaigns.
Following its success in the SME market, the company plans to launch an enterprise solution for large corporations by the end of the third quarter of 2024. Initial “proof of concept” projects with international partners are already underway.
“The investment in DF.AI, which uses AI to enhance marketing effectiveness, has the potential to achieve the business goals of our clients and agencies within our global structure. The solution designed for large corporations will first be offered to McCANN Worldgroup agencies and clients, including some of the world’s largest brands and leading creative agencies on every continent,” said Wojciech Borowski, Group CEO of McCANN Poland and Co-Founder of 45Avenue Group.
Digital First AI currently serves over 900 clients from 60 countries, with more than 50% of its revenue coming from the USA, as well as significant markets in Poland, the UK, the UAE, and India.
The current seed round was executed through Digital First AI Holding Inc. registered in the USA, that is responsible for the startup’s international structure.
“We invested in Digital First AI due to the innovative nature of its marketing campaign automation product, which fits perfectly into the current AI revolution. The scaling potential is immense. The motivated and dynamic team, with extensive industry experience, understands the market’s needs well. The company has been global from the outset, serving clients from 60 countries. Moreover, the strategic partnership with McCANN Poland and the involvement of renowned international investors strengthen Digital First AI’s position,” said Marcin Jaszczuk, Managing Partner at 4growth VC.
Digital First AI was founded by Rafał Tromczyński (CEO), Grzegorz Gracz (CIO), and Michał Tokarski. The founders intended for the company to have an international dimension from the start, which they have consistently pursued. Digital First AI now has offices in Poland, the USA, and the UAE. The startup has participated in the Hub71 and Flat6Labs accelerators in Abu Dhabi, and one of its strategic partners is the American unicorn Semrush. During the pre-seed stage, the company was backed by InnoVenture (Poland) and Flat6Labs (UAE).
McCANN Poland is an affiliate of McCANN Worldgroup, part of the Interpublic Group, a leading global creative solutions company. McCANN Worldgroup employs over 15,000 people across more than 100 countries. Its mission is to help brands play a meaningful role in people’s lives worldwide.
